After we finished thumbing through the latest copy of “All You “magazine, (check it out couponing friends) we flipped to the last page and LOVED what we saw!

Fruit of the Loom has a BEAUTIFUL campaign for their “Fit for Me” line showcasing real women! This program, starting in 2010 has done an amazing job advertising their product by hiring plus size models. It’s SO refreshing to see a real woman grace the pages of a magazine and know that every inch of her isn’tceiving cinched in with Spanx!

We did a little bit of digging and pulled some of their ads to show you why we found this campaign so BOLD!

Thank you, Fruit of the Loom for celebrating real women!

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C heck out their video below!