Kim Kardashian was trending on Yahoo! today because she has made no secret about the fact that she’s on a mission to lose weight for her wedding.  Check out the pic on right of the soon to be Mrs. Humphries looking beautiful at the Do Something Awards on Sunday, Aug. 14, 2011 in Los Angeles. (AP Photo/Chris Pizzello) Check out our article for more information on the Do Something Awards!

According to the 2009 Health and Fitness Study conducted by and, roughly1.7 million American brides each year pledge to  whittle their middle before the occasion, with most looking to shed 10 to 20  pounds before they wed.

“When celebrities and pop culture promote women getting thin for their wedding days, of course this impacts the women who  follow these stories and encourages a trend of wedding day weight loss,” body  image expert Sarah Maria told FOX411’s Pop Tarts column. “There is no denying  that there is a cultural trend that women should be as thin as possible on their  wedding day to fit into their dress and look their best, but all of this puts  undue influence on the appearance of women for wedding day. Although ‘bride-orexia’ might not be a scientific term yet, it is used to refer to women  who rapidly lose weight and whose weight falls below a healthy level in  preparation for their wedding day. It can be a dangerous situation.”

We’ve always been a fan of the way the Kardashians embrace their curves, but we’re worried our friend in our heads Kim is getting swept up and forgetting how beautiful she already is! Be BOLD Kim!