Fashion to Figure, one of the first fashion retailers catering to the plus-size market and specializing in on-trend clothing, shoes, and accessories, today announced that it will be partnering with award-winning actress and singer Danielle Brooks as the Ambassador for the brand’s holiday campaign. Throughout the season, Danielle will be featured in Fashion to Figure’s Holiday marketing which will celebrate real women, self-expression, body positivity, and
inclusivity during this festive holiday season. In addition, Fashion to Figure will be partnering with St. Jude Children’s Research Hospital as part of this Season of Giving.
“I am so proud to be associated with a brand that embraces diversity, celebrates inclusivity, offers great fashion at amazing value and supports causes that are important to us,” according to Danielle Brooks, brand ambassador. “The holidays are an important time for all of us to celebrate togetherness and the different families we develop over time. I love the spirit and confidence of Fashion to Figure’s holiday concept as it really reflects the idea that we are all a part of something magical this time of year.” In addition, Danielle and the Fashion to Figure team have collaborated with an all plus-size crew for the campaign to further amplify the community’s celebration of real women in front of and behind the camera.
The “Danielle Brooks x FTF Holiday Collection” features looks hand-picked and curated by Danielle and represents a mix of evening gowns, casual separates, and party dresses suitable for every holiday occasion. In the spirit of speaking to today’s confident and trendy,
modern woman, the innovative campaign will include multimedia elements such as GIFs, video, and Boomerangs that followers can share across social platforms.
Fashion to Figure is part of New York & Company’s (NYSE:NWY) multi-brand portfolio. The Company recently held its first-ever Investor Day where management outlined the vision to be the premier incubator of lifestyle brands by leveraging the Company’s expertise in celebrity, design, customer, ecommerce, operations, real estate, and inventory optimization to identify accretive brand and profit opportunities. In addition, the Company discussed its rebranding and name change to RTW Retailwinds and will begin trading under the new name on the New York Stock Exchange as of the opening of trading on Tuesday, November 20th.