Swimsuits For All and KingSize Team Up For The “Every.Body.Counts” Summer Campaign

May 2, 2019 by

Per Team TCF:

‘Looking for plus size or Big & Tall swim? Swimsuits For All x KingSize brings attention to Big & Tall Fashion with a collaboration that is too cute and fun!’

“Insecurities are not gender specific and neither is body positivity”


Talk about passing the torch! Plus size fashion and its growth has been heralded in through plus size bloggers, influencers, and community leaders. One of the most positive effects of has been the growth and the rise of Big & Tall fashion. Illustrating this long-awaited dynamic is the Swimsuits For All x KingSizecollaboration, that brings body positivity full circle, to include our handsome Big & Tall men, in this summer 19’ swim campaign!

The Every.Body.Counts Summer Campaign features many well-known names in the plus community including the likes of plus size model and entrepreneur Ashley Graham, actress and comedian Sherri Shepherd, Sports Illustrated model Tara Lynn, and plus size model, Emme. These women star in this campaign alongside popular influencers such as Kelvin DavisBruce SturgellZach Miko and Najee Fox!

“As the body positive movement becomes more inclusive, and we continue to inspire women to love and embrace the skin that we’re in, it is important that we invite everyone to join the conversation.”

Ashley Graham, TCF, 2019

Inside the Swimsuits For All X KingSize Collaboration

Together, this campaign will kick off the summer with a joint message that Every.Body.Counts! Not only will they show it off, but for the swim collection, they’ll deliver it as well! The KingSize collection ranges in sizes from BIG XL-9XL and TALL L-6XL. The Swimsuits For All Summer collection is available up through a size 40! Featuring a variety of plus size bathing suits and swim trunks, this campaign is both endearing and cute!

At TCF, integrating Big & Tall features within their site, has been the call for while the presence of Big & Tall fashion has grown and is continuing to flourish! For them, seeing brands like Swimsuits for All and King Size take note of the growth of and need for more visible Big & Tall imagery while also praising the collab as ‘brilliant’ and that it ‘makes so much sense.’

Outside the fact that both are brother and sister brands, this campaign will shine the light on the importance and rise of the Big & Tall community and their voice!

“We’re not supposed to look alike or have the same bodies. That’s what makes us special”

Kelvin of Notorious Dapper

”Body positivity means knowing that people deserve dignity at every size”

Bruce of Chubstr

 “You deserve love, you deserve respect, you deserve to live life to its fullest”

Model, Zach Miko

Oftentimes, when the body positivity conversation is happening, the Big & Tall man is not included or invited to the conversation. As this is changing and evolving, as there is a visible rise in Big & Tall campaigns featuring fellow influencers and bloggers- and we are here for it!

You can shop the full collection for both men and women at SwimsuitsforAll.com!

So, if you are looking for your ideal plus size bathing suit or swim trunks, you know where to go! What do you think of this campaign? The models? The message?

What brands would you love to see join up for a joint fashion collab?

Let us know in the comments!

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