Old Navy Starts to Eliminate Size Pricing Disparity
A few days ago, we chatted with Leah Graifer and one of the many topics we discussed was the “fat tax.” If you haven’t read it, yet, there’s a great article on “reddit” that debuted last week. The “fat tax” is everywhere, just have a google!
Well, Old Navy is trying their best to eliminate price differences between straight and plus sizes. And, we’ve noted from one of our readers that they are carrying much larger sizes in store, which is very new for them (Thanks for the tip!).
Over a year ago, Old Navy debuted plus shops within 75 of its stores. But recently, Old Navy began transforming 30 of those stores into “Size Yes” concept stores, which offer every single product in every size. WOW!
“Last year, we launched our now evergreen Size YES campaign with the message of ‘YES! This comes in your size,'” Alison Partridge, VP and GM of Plus & Maternity at Old Navy, exclusively tells InStyle.com. “The campaign celebrates our inclusive sizing which is one of the broadest in the industry. We truly believe everyone deserves great style in their size that is easily accessible – whenever, wherever, however they want it.”
The absolute best part about the “Size Yes” Concept stores is that everything is also being sold at the same price. This is not the “norm” for most brands.
“As a brand, we stand for the democracy of style, and believe price parity is part of offering fashion for everyone,” says Partridge. “We are committed to continuing our work to narrow — and ultimately eliminate — price disparity, to offer all styles, in all sizes, all at the same price, across our fleet.”
We love it and we’re brand fans!